It’s Not Rocket Science
You’ve got news to announce…
You’ve got an event to promote…
You want media attention…
Here’s the book that shows you how.
Let Public Relations: It’s Not Rocket Science teach you the basic tools and formats for PR-materials such as press releases and media alerts, as well as professional tips for working with media and resources for gauging success.
If you need to write a press release or coordinate with media on a specific event, but have no idea how, this book was written for you. It is specifically designed to be a guide for in-house marketers, entrepreneurs, nonprofit communicators and students—anyone who doesn’t have a professional public relations background but needs to know how to do it right the first time.
Author and media coach Cheryl McPhilimy uses her industry experience, straight-forward teaching style and proven formats to help you implement PR efforts that get results. The book is chock-full with detailed instructions and crystal-clear samples.
Just some of the carefully laid out templates include:
- News release
- Calendar Item
- Media Alert
- Photo Caption
- Pitch Letter
- Press Kit
- Bylined Article
This handy book shows you exactly how to lay out each document but also explains the strategy, timing and techniques behind them. You’ll understand the HOW and WHY as well as the WHAT of each tool. It’s like having your own personal PR guru on your shoulder. Flip to a page and see exactly what to do and why.