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Blog Category: How Do I?

It’s Rare, But It Does Happen:  McPhilimy Conducts A Public Course on Public Relations

SIX ESSENTIAL PUBLIC RELATIONS SKILLS.  If you are ready for an intensive, action-packed learning experience on how to develop and implement a public relations program, here’s your chance.

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The Breakthrough Lab: Accelerate Your Visibility and Results

If you are ready for more visibility and a higher profile (or are just feeling stuck and wanting to “break out”) join me on Thursday, April 29, for a high-energy, high-impact evening session.  The cost, which includes refreshments and light appetizers, is only $25.  We will be gathering at The Catalyst Ranch, a delightful space just west of the Loop.

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A Public Course on Public Relations

If you are ready for an intensive, action-packed learning experience on how to develop and implement a public relations program, here’s your chance.

Read More…

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There’s a Reporter on Line One: 4 Failsafe Tips for Talking to Media

It’s a typical day at the office.  You are doing what you usually do, which is pretty much, well, everything.  Your phone rings.  You debate answering.  Do you really need one more problem dumped on you?  You consider letting it go to voicemail.  Then, responsible soul that you are, you pick it up and say hello.

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Getting Beyond The Blank Screen: Six Steps To Writing A Bylined Article

Writing a bylined article is a terrific way to garner valuable visibility and heighten your standing as an expert in the eyes of your customers, industry and perhaps most importantly, potential customers.  Bylined articles are those articles that appear in magazines – typically trade or industry-specific publications – or online that are written by a business person rather than a member of the press. 

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