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Blog Category: Executive Communication

Tiger’s Apology:  Accomplished At Least

Necessary and done.  That’s the briefest best I’ve got for Tiger Woods’ press conference yesterday.  Over-rehearsed some say.  Under-rehearsed is more like it.  My professional assessment is that he gave it three or four out-loud run-throughs.  Double that would be about right.  Good rehearsal means you’ve arrived at the point where you embody the message. You are the speech and the speech is you. 

To those who criticize his having a speechwriter work with him, I think he’d be crazy not to.  He’s a golfer not a rhetorician.  He needs to control his own message in this venue and not be making rambling, off-the-cuff remarks, as car-wreck fascinating as that might be. 

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Communications at Year End

It’s December and that means the McPhilimy team is hard at work on messaging strategy for our clients’ year-end communications.  If you think writing the family holiday letter is tough, imagine being a CEO and writing a greeting to tens of thousands of employees worldwide.  Especially in a year when the stock price is still down and folks still aren’t getting a bonus. 

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Oh the Wisp

I’m smitten with a three-inch piece of plastic. It’s called the Wisp, and no spokesperson, media darling or executive should be without. The Wisp is a teensy tiny toothbrush with a bead of gel toothpaste in the middle and a pick on the other end. It’s sleek, discrete and disposable. Use it once, throw it away. No water needed. Perfect for a quick, green-room brush or for removing a bit of stuck spinach before a press conference. Small enough to ride in a suit pocket unnoticed.

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Communicating When You’d Rather Not and the Year-Old Recession

It’s the unofficial anniversary of the recession – or at least of the general population’s awareness of our country’s less-than-wonderful economic situation.

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