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It’s Rare, But It Does Happen:  McPhilimy Conducts A Public Course on Public Relations

SIX ESSENTIAL PUBLIC RELATIONS SKILLS.  If you are ready for an intensive, action-packed learning experience on how to develop and implement a public relations program, here’s your chance.

I’m going to be instructing a course at Loyola’s School of Continuing and Professional Studies this spring.  In one highly-focused Saturday (April 21, 2012), we will be covering:

-how to develop your game plan
-messages the media will bite onto
-the forms and formats to use
-pitches that really work
-mastering the media interview
It’s an affordable, quick and insightful course designed to give you practical PR tools and knowledge to put directly into use.
This session will give skills and confidence to anyone wanting—or needing—to design and carry out a PR program. 

This course is ideal for:
-People who’ve been given PR responsibility but don’t have a PR background;
-Sales and marketing professionals who understand PR concepts but want concrete tactics;
-Administrative professionals wanting to move into PR;
-Non-profit managers;
-And anyone wondering what the “work” of public relations really involves. 
 Click here for more details and registration information – Successful Public Relations: How to Design and Implement Your Own Campaign

DATE:  Saturday, April 21, 2012
TIME: 9:30 a.m.—2:30 p.m.
LOCATION:  Loyola University Chicago, Water Tower Campus
School of Communication, 51 E. Pearson, Room 008

Posted by Cheryl on 04/11 in How Do I? - - - - - - - - - -


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