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McPhilimy Blog

It’s Rare, But It Does Happen:  McPhilimy Conducts A Public Course on Public Relations

SIX ESSENTIAL PUBLIC RELATIONS SKILLS.  If you are ready for an intensive, action-packed learning experience on how to develop and implement a public relations program, here’s your chance.

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Tetris Leads to Brain Efficiency? Alrighty then

Admitting you have a problem is the first step.  Right?  Okay, I’m a Tetris addict.  And a Zuma addict.  And a Minesweeper addict.  I know what you are thinking, Bejeweled too?  No, not Bejeweled.  But the rest, definitely. 

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The Breakthrough Lab: Accelerate Your Visibility and Results

If you are ready for more visibility and a higher profile (or are just feeling stuck and wanting to “break out”) join me on Thursday, April 29, for a high-energy, high-impact evening session.  The cost, which includes refreshments and light appetizers, is only $25.  We will be gathering at The Catalyst Ranch, a delightful space just west of the Loop.

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A Public Course on Public Relations

If you are ready for an intensive, action-packed learning experience on how to develop and implement a public relations program, here’s your chance.

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Tiger’s Apology:  Accomplished At Least

Necessary and done.  That’s the briefest best I’ve got for Tiger Woods’ press conference yesterday.  Over-rehearsed some say.  Under-rehearsed is more like it.  My professional assessment is that he gave it three or four out-loud run-throughs.  Double that would be about right.  Good rehearsal means you’ve arrived at the point where you embody the message. You are the speech and the speech is you. 

To those who criticize his having a speechwriter work with him, I think he’d be crazy not to.  He’s a golfer not a rhetorician.  He needs to control his own message in this venue and not be making rambling, off-the-cuff remarks, as car-wreck fascinating as that might be. 

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Catch McPhilimy at GNMAA Public Event

This Thursday morning, January 22, you can catch my seminar, “Launch Yourself Into the Media Spotlight,” hosted by the Greater North Michigan Avenue Association.

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Bristol’s Almost PR Firm

So by now, it’s pretty clear that Bristol Palin isn’t really starting a PR firm.  Rather, she’s been wisely counseled to create an LLC to which her speaker fees and honorariums can be directed.  Fine.  The concept, fleeting though it was, of Bristol actually starting a PR firm was intriguing, though.

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Communications at Year End

It’s December and that means the McPhilimy team is hard at work on messaging strategy for our clients’ year-end communications.  If you think writing the family holiday letter is tough, imagine being a CEO and writing a greeting to tens of thousands of employees worldwide.  Especially in a year when the stock price is still down and folks still aren’t getting a bonus. 

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The Vegetable Midterm at LUC

There’s a guest blog post by me at the Loyola School of Communication Web site today, The Vegetables Fly When PR Students Put Knowledge Into Action, that outlines the students’ work.

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Oh the Wisp

I’m smitten with a three-inch piece of plastic. It’s called the Wisp, and no spokesperson, media darling or executive should be without. The Wisp is a teensy tiny toothbrush with a bead of gel toothpaste in the middle and a pick on the other end. It’s sleek, discrete and disposable. Use it once, throw it away. No water needed. Perfect for a quick, green-room brush or for removing a bit of stuck spinach before a press conference. Small enough to ride in a suit pocket unnoticed.

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There’s a Reporter on Line One: 4 Failsafe Tips for Talking to Media

It’s a typical day at the office.  You are doing what you usually do, which is pretty much, well, everything.  Your phone rings.  You debate answering.  Do you really need one more problem dumped on you?  You consider letting it go to voicemail.  Then, responsible soul that you are, you pick it up and say hello.

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Getting Beyond The Blank Screen: Six Steps To Writing A Bylined Article

Writing a bylined article is a terrific way to garner valuable visibility and heighten your standing as an expert in the eyes of your customers, industry and perhaps most importantly, potential customers.  Bylined articles are those articles that appear in magazines – typically trade or industry-specific publications – or online that are written by a business person rather than a member of the press. 

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Communicating When You’d Rather Not and the Year-Old Recession

It’s the unofficial anniversary of the recession – or at least of the general population’s awareness of our country’s less-than-wonderful economic situation.

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That Kind of Editor

“I can’t even look at a menu,” said a journalist turned corporate communicator I know.  We were talking about the doubled-edged blessing and curse of being a copy editor.  You see typos everywhere.  And they bother you.

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Is Capitalism a Sin on Twitter

Agree with his views or not, appreciate his methodology or not, you’ve got to recognize Michael Moore’s absolute mastery at building visibility. 

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How can McPhilimy help you? Call us at (312) 988-1270, email us, or sign up for our updates, tips and tasteful announcements.